I designed the site in Figma and built it in Webflow, using both tools to balance a clean, custom look with smart functionality. Webflow made it easy to create reusable product cards and embed the artist’s Airbnb listings, and I set up a content management system to handle inventory and updates. The layout uses hierarchy and white space to guide visitors from the landing page to the shop, Airbnb, and bio. Repetition in the card structure and consistent colors helped create unity, while contrast highlighted the calls to action. The design reflects the artist’s personal style without being overwhelming, keeping things functional and visually interesting.
From the start, I worked closely with the artist to make sure the site matched their tone and needs, and the final design grew out of those collaborative conversations. I followed the brief, creating a store, gallery, and booking space, but added features like custom product cards to improve usability down the line. I asked for feedback at key points and used that to refine sections like the booking interface and spacing in the shop. I even helped a peer troubleshoot their site during the process, which gave me fresh perspective. I paid close attention to detail throughout, making sure fonts were legible, images were crisp, and layouts worked across screen sizes. I also adjusted mobile interactions and spacing to make the portfolio version smooth and easy to use.